The Bell Food Group is one of the leading European producers of meat and convenience products and is market-leading in Switzerland. The brands Bell, Eisberg, Hilcona, and Hügli creates moments of enjoyment for their millions of customers. This year Bell Food Group is presenting themselves at the Internorga in Hamburg on a two-storied stand. The design is characterised by a sense of elegance and the impressive show-kitchen. Here the customer was able to spectate the professional chefs creating their masterpieces.
The show kitchen is a place to get to experience new things. At first sight of the chefs in action, you get animated to spend time at the stand. Of course, you want to know how the food is made when hearing “food & diet”. One becomes nosey and wants to get a glimpse of the kitchen.
This is the guideline of the manufacturer and was the requirement for a successful trade fair presence this year. We accomplished that goal with our design idea and created a reliable and quality solution. The stand caught the attention right away, thanks to a large illuminated graphic. When reaching the stand one is directly noticing the expansive double-story construction, which is fitted with a premium wood floor and white bar tables each with their own suspended lamp. Now there is nothing in the way of enjoying your tasty meal and having a pleasant conversation.